Renee Ducre AI & Data Strategy and Analytics, Consultant, Digital Business Consulting Group | QTM Visiting Instructor
Biography
Having held executive roles that span across marketing, product management, data analytics, and strategy, Renee excels at understanding technologies, capturing client requirements, and delivering innovative business strategies to address client needs and drive impactful, business results.
While at IBM, she led multi-million dollar product launches, web portal transformation across 52 countries, and marketing campaigns working with global, cross-functional teams. Renee had responsibility for directing 20+M in marketing budgets and leading a global, matrix organization with 100+ employees. In IBM Global Financing, she led the development of the global strategy plans to deliver $4B in revenues.
From an analytics and digital transformation perspective, Renee is well-versed in what it takes to deliver successful global web deployments as well as establishing the key performance indicators (KPIs) and dashboarding to track the success of a company’s website, customer journey, and eCommerce sales. She led digital web for both profit and non-profit organizations where innovation and 24 x 7 availability were critical to success.
In her prior roles, she drove the data strategy to build new revenue streams by identifying opportunities to deliver engaging, fan-first content and experiences with a focus on diverse audiences (e.g., personalized content, apps, etc.) for Warner Bros. Discovery and Turner Sports.
Education
- M.B.A., General Management, UNC Chapel Hill
- B.S., Industrial Engineering, UNC Chapel Hill
Research
Teaching
- QTM 185: Data and Decision Making in Sports
