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Joe SutherlandVisiting Assistant Professor

Biography

Joe is an entrepreneurial digital and analytics executive with extensive experience in strategy, technology, marketing, and operations. As a Practice Lead at Search Discovery, he leads groundbreaking digital transformation, analytics, and marketing initiatives for a portfolio of widely admired companies.

Before joining Search Discovery, he spent fifteen years developing breakout technologies applying artificial intelligence in marketing, healthcare, and finance, and built strategic capabilities in marketing, digital, analytics, and data science for a diverse clientele of executives. From 2011–2013, he served at The White House under the Obama Administration in digital and operational roles supporting the day-to-day movements and schedule of the President.

After three exits ($XXM), he has reliably demonstrated how to launch new digital businesses and deliver customer centric solutions via online, mobile, and social channels. He sponsors a culture of experimentation, digital innovation, and continuous optimization to rapidly iterate on insights.

Education

  • Ph.D., Political Science, Columbia University, New York, NY
  • M.Phil., Political Science, Columbia University, New York, NY
  • M.A., Political Science, Columbia University, New York, NY
  • B.A., Political Science, Washinton University, St. Louis, MO

Specialties

AI + ML, Advanced Analytics and Reporting, Attribution (Online, Offline), Audience Segmentation + Targeting, Cloud Engineering, Customer Experience, Digital Marketing, Digital Performance Management, Data Science, Data Products + Monetization, eCommerce, Omnichannel, Online Advertising, Optimization, Personalization, Search Engine Marketing, Strategic Planning, Responsible AI, Explainable AI, Ethical AI, Technology Investment + Architecture, User Experience.

Teaching

  • QTM 385: Data Analytics